{"heading":"What's inside the course?","id":15201649,"theme":{"name":"dark","colors":{"background":"#ffffff","button":"#1E1D1D","buttonText":"#1E1D1D","heading":"#36434d","text":"#5e6971"},"background":{"blend":"multiply","blur":0,"contrast":75,"grayscale":100,"opacity":38,"url":null}},"button":{"text":null,"url":null},"enrollmentsClosed":false,"fileCounts":{"file":"7 files","text":null,"video":"6 videos"},"includedHeading":"What's included?","preLaunch":false,"products":null,"sections":[{"id":602948,"default":true,"name":"Contents","description":null,"blocks":[]},{"id":602960,"default":false,"name":"Welcome to The Offer Fix","description":"

Killer offers SELL. But creating an offer that leaves clients and customers buzzing can trip up even the savviest business owners.

Until now.

It's time to define, shape and craft your irresistible offer in 5 steps and transform your sales results.

In the Offer Fix mini course, you'll get access to a proven system for creating irresistible offers that will sell like hot pizza even if you're not a master wordsmith.

","blocks":[{"id":1737133,"icon":"picture-o","title":"You're here! ","length":null,"filesize":"172 KB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/offer-fix/buy?term=full","visit":"/courses/offer-fix/602960-welcome-to-the-offer-fix/1737133-you-re-here"}},{"id":1741641,"icon":"play-circle-o","title":"Intro to Offer Fix.mp4","length":"8 mins","filesize":"163 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/offer-fix/buy?term=full","visit":"/courses/offer-fix/602960-welcome-to-the-offer-fix/1741641-intro-to-offer-fix-mp4"}},{"id":1738542,"icon":"play-circle-o","title":"After watching you'll NEED one of these! ","length":null,"filesize":null,"preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/offer-fix/buy?term=full","visit":"/courses/offer-fix/602960-welcome-to-the-offer-fix/1738542-after-watching-you-ll-need-one-of-these"}}]},{"id":603600,"default":false,"name":"#1 Creating Your Offer","description":"

Add value to your business that compels your customers to buy.

Do you know why lots of small businesses struggle to sell themselves? They simply don’t give potential customers enough reasons to say ‘yes’ (let alone ‘yes, yes, yes!’). To make your product or service truly desirable, you have to wrap it up in some extra value that clients would be totally crazy to pass up on. That added value is what I mean by an offer.

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To make sure your offer is a must-have, you have to understand exactly WHY your client needs it. What’s their problem? Why are they desperate for it to end? There’s no delicate way to put this. You have to locate their itch.

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By now you should have a reasonable idea of the buttons you need to push to grab your clients’ interest. So here’s where you bring together everything you’ve learnt to make sure you’re pushing them in the correct order.

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You can’t really call your offer irresistible until a client has actually been unable to resist it and handed over their cash money. And a big part of whether they do or don’t is the price.

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You’ve done all the hard work building and shaping your offer, and it’s looking pretty good. So now we’re moving into a different phase altogether. Launch. If this bit’s not done well, I’m afraid even the greatest offer will fall flat. But don’t worry, I’m not going to let that happen to you.

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